Video Is King and the Data Shows It

Video never used to be the top dog when it comes to marketing but with the advent of all the social media services that now make it easier and more accessible, the numbers have soared. Let’s take a look at some interesting statistics to back this:

  • Using video on landing pages can increase conversion by 86%
  • More than 500 million hours of video are watched on YouTube every day
  • 69% of people prefer video over text when learning about a product or service
  • 88% of marketers are satisfied with their social media video marketing ROI
  • 68% of consumers said the COVID-19 pandemic has affected the amount of video content they watch online

All pretty interesting and compelling numbers huh? We think so! So let’s take a look at some of the big reasons Video Marketing is King:

#1 – Videos are much easier to consume

Photos are your listings first impression and we all know the old adage “first impressions are everything.” We believe this to be true ourselves and that’s entirely why we put so much passion and hard work into doing what we do. By having a quality product represent your brand, you instantly sit above the majority of competitors who settle on less than the best.


And there it is, five reasons why Real Estate Photography is critical to your brand.  Leave a comment below letting us know what you think!


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