But it’s just a simple photo right?
Not so fast! Real Estate Photography is a pretty straight forward definition yes and while it may sound simple at first glance, there’s actually a lot that goes into crafting high quality professional photos. We’ve come to understand that there is this universal stigma that it’s as simple as pointing a camera at an amazing kitchen or a unique architectural design and clicking the shutter but the reality of it is that there are many theoretical and technicals that go into doing it the right way. It takes quite a lot to learn everything involved and even more time and practice to fine tune things until it’s at the professional level your brand deserves.
Now that you have a high level understanding that photography isn’t as simple as it seems, let’s dive into why it is critical to your brand:
#1 – Helps your brand stand out
Photos are your listings first impression and we all know the old adage “first impressions are everything.” We believe this to be true ourselves and that’s entirely why we put so much passion and hard work into doing what we do. By having a quality product represent your brand, you instantly sit above the majority of competitors who settle on less than the best.
#2 – Helps your brand grow
What’s one thing you notice about the product photos of your top favorite brands?
If you thought consistency then you are correct! Having consistency is absolutely critical to the success of your brand as it helps your brand become memorable. When your audience sees your style across various marketing channels, they’ll be more likely to utilize your services when shopping around and this only magnifies when they remember exactly who you are.
Having reliable and consistent professionals deliver on your photography efforts, you maximize the growth potential of your brand and your very own image.
#3 – Saves you time
This is pretty simple yet so important. By avoiding the time consuming process of learning real estate photography and leaving the laborious and heavy lifting work to the professionals, you end up saving loads of time. Not only this but according to a 2021 study by the National Association of Realtors 95% of home buyers used the internet to search for homes thus decreasing the time and effort needed to get listings visible by thousands. We understand this and we also understand that time is valuable as well as limited, so by having more of it you can focus your own efforts in growing your business. It’s really a no brainer isn’t it?
#4 – Sells listings faster
When your photos stand out and you save time by offloading the work, you cover the basis in selling faster. But how do you actually sell faster? Well it’s simple really, buyers are doing more research than ever before and the more they can find ahead of time the likelier they are to make a quick decision. By having the aformentioend in place, selling faster comes as a byproduct. So much so that we see clients receive many offers the moment a listing goes live and when asked, the clients often say it’s because everything checked out in the photos and they just had to have it; sometimes without even having stepped foot on the property!
#5 – It can earn you more money
According to Redfin, after dissecting a 2013 study, revealed that professionally photographed homes priced in the $400,000 range sold three weeks faster and for more than tens of thousands more to their relative list price, than counterparts with amateur photos. Fast forward to today and it’s a lot more.
Similarly, the Wall Street Journal claims that sales gained anywhere from $934 to $116,076 over asking just because of professional photos alone. Hows that little bit of data for ya!
And there it is, five reasons why Real Estate Photography is critical to your brand. Leave a comment below letting us know what you think!