In modern day real estate, photography has been an essential part of the property buying and selling process. High-quality photos can make a significant difference in the sale of a property, with listings featuring professional photos often selling faster and at a higher price than those without.
While many real estate agents may be tempted to take photos themselves, there are several reasons why the photography side is better suited for a professional photographer. Let’s go over our top 5 reasons right now:
TOP 5 REASONS
#1 – QUALITY
One of the primary reasons why real estate photography is better suited for a professional is bar none the quality of the images they produce. Professional photographers have the technical knowledge and skills to capture high-quality images that showcase a property’s best features. Our folks at Image Marketing Studio have experience with lighting, composition, and editing techniques that can make a property look more attractive and inviting. Not only is capturing the right angle critical, so too is having the ability to work in less than ideal conditions yet produce the 10/10 results every agent looks for. Some homes are owner/tenant occupied, some are not decorated or staged well and others may have unflattering lighting conditions or mixed lighting that really breaks the overall appeal. Knowing what to do, how to do it and when to do it takes experience and that’s just what the IMS team has. You know what else we have? Quality equipment! So let’s segway into that topic right now.
#2 – EQUIPMENT
Professional photographers typically use high-end equipment, such as cameras, lenses, and lighting gear, to produce top notch images. This equipment is expensive and requires expertise to use effectively. By hiring a professional, real estate agents can ensure that their listings feature images that make the property look its absolute best, all without investing in the equipment to achieve these results.
However, saving some hard earned dollars by not having to invest in camera gear is only one important factor. Can you guess what may be the most valuable of all? That’s right, it’s time. Saving time is without a doubt more valuable for both casual and busy agents, so let’s talk about that.
#3 – TIME
Real estate agents are some of the busiest professionals around and their time is best spent working with clients, marketing properties, and negotiating deals. We understand just how difficult all of that is on its own so why throw in photography that is the ultimate time killer in an already busy world of selling properties? By hiring a team with the necessary know-how, agents can finally toss out unnecessary distractions and free up their valuable time to focus on what really matters.
But what really drives brand recognition?
#4 – CONSISTENCY
Consistency is key when it comes to building brand recognition and the overall success of real estate. An experienced photographer provides consistent results for all of a real estate agent’s listings. This consistency helps establish a brand and ensures that all listings have a professional and cohesive look. By contrast, if real estate agents take their own photos, the quality and style of the images often vary from listing to listing, which can be confusing for potential buyers and leave some spaces holding back on their full potential. Take it from us, hire a professional and get the end results you deserve!
#5 – LEGAL & TECHNICAL ISSUES
Real estate agents need to be mindful of legal issues when marketing properties. Experienced real estate photographers are aware of copyright and licensing laws and can ensure that all images used in marketing materials are properly licensed and attributed. This can help avoid potential legal issues down the line.
Listing sites often have strict requirements in order to use their platform and the pro’s know the formula. Let them worry about that so you don’t have to!
DO FOR YOU?
While it may be tempting for real estate agents to take photos themselves, professional real estate photography takes years to master and is an investment better suited for the pros. By hiring Image Marketing Studio, you can ensure that your listings feature quality images that make the property look its absolute best, while also freeing up time to focus on what really matters and tossing the stress of the technicals aside.
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